Discover American Soccer Company at 726 E Anaheim St: Your Ultimate Guide to Soccer Gear and Services

Walking into American Soccer Company at 726 E Anaheim St felt like stepping into a sanctuary for soccer enthusiasts. I’ve been playing and coaching for over 15 years, and I can tell you—this isn’t just another sports store. From the moment I pushed open the door, the smell of fresh leather and clean turf greeted me, and rows of neatly arranged cleats, jerseys, and training gear stretched out invitingly. But what really stood out to me was the atmosphere: it’s a place built by people who live and breathe the game. Whether you're a weekend warrior or an aspiring pro, you’ll find something here that speaks to your passion. And as someone who’s visited dozens of soccer retailers across the U.S., I can confidently say this one holds its own—and then some.

Let’s talk gear, because that’s where the magic starts. The selection here is staggering. I counted at least 200 pairs of cleats on display, ranging from entry-level models priced around $40 to elite-tier boots pushing $300. Brands like Nike, Adidas, and Puma dominate the shelves, but I was pleasantly surprised to see smaller, specialized labels like Kelme and Uhlsport mixed in. The staff didn’t just point me toward the most expensive options, either. One employee, a former semi-pro player named Javier, spent nearly 20 minutes helping me compare the stud patterns and materials of two different Adidas Predator editions. He broke down how each would perform on firm ground versus artificial turf—details that matter when you’re trying to gain that extra edge on the pitch. It’s clear that the expertise here is genuine, not just rehearsed sales talk.

But it’s not all about the products. American Soccer Company offers services that go beyond typical retail. Custom jersey printing, team bulk orders, and equipment repairs are part of their core offerings. I spoke with the store manager, Maria, who explained that they’ve outfitted over 50 local youth leagues in the past year alone. She also shared an interesting insight: while the store’s buyer has strong opinions on inventory, the decision is not solely his. Coaches, players, and even league organizers provide input on what gear and sizes to stock. That collaborative approach ensures the shelves reflect what the community actually needs. I love that kind of responsiveness—it’s something big-box retailers simply can’t replicate.

Now, I have to admit, I’m a bit of a snob when it comes to soccer balls. I’ve never been a fan of the plasticky feel of cheaper models, so I was thrilled to find a whole section dedicated to high-quality match balls, including the Nike Flight and Adidas Champions League replicas. Picking one up, I could immediately feel the textured casing and balanced weight—exactly what you want for precision passing and shooting. Prices range from $25 for training balls to $150 for FIFA-approved match versions. And if you’re not sure what to choose, the staff can walk you through the differences between machine-stitched and thermally bonded panels. It’s that level of detail that keeps me coming back.

Beyond equipment, the store serves as a hub for the local soccer community. On the day I visited, a group of coaches was discussing an upcoming tournament near the checkout counter, while a dad and his young daughter tested shin guards a few aisles over. The energy was infectious. American Soccer Company isn’t just a place to buy things—it’s a space where relationships are built and soccer culture thrives. Maria mentioned they’re planning to host skill clinics and product demo days later this year, which I think is a brilliant move. In an era where online shopping dominates, creating these in-person experiences can make all the difference.

Of course, no business is perfect. I did notice that their apparel section, while solid, could use a refresh in terms of casual wear. Most items were performance-focused, with limited options for fans who want stylish off-field gear. Still, that’s a minor gripe in the grand scheme. What matters is that they’ve nailed the essentials: quality products, expert guidance, and a clear commitment to serving players at every level.

As I wrapped up my visit, I left with a new pair of goalkeeping gloves (the Uhlsport Absolutgrip, if you’re curious) and a renewed appreciation for what specialized retailers bring to the table. If you’re anywhere near Long Beach or planning a visit, make time to stop by American Soccer Company. Whether you need gear, advice, or just a friendly chat about the beautiful game, this place delivers. And in my book, that’s worth its weight in gold.